In the previous article, SEO and some of its techniques were fully explained. Now we want to look at different types of SEO.
There are three types of SEO, which are divided into white hat SEO, black hat SEO and gray hat SEO.
What is White Hat SEO?
White SEO refers to doing the right and ethical ways to optimize a site. White hat SEO strategy meets the following three criteria.
1) Follows search engine algorithms.
The most widely accepted definition of white hat SEO is that it follows Google's algorithms and guidelines. These guidelines are the rules that Google has set for SEO and optimization of a site.
2) Focuses on visitors and users.
White hat SEO involves making changes that benefit visitors to a site. As we all know, Google's top priority is to provide the best possible results to its users, so it makes sense that one of the white SEO methods is to focus on what users want.
Many effective SEO strategies now include actions that improve the features that a site provides to its visitors.
Tactics such as publishing high quality content and increasing page loading speed are some of the techniques that increase user satisfaction.
3) White SEO results in a relatively long time.
White SEO strategies that follow Google's guidelines are often more time consuming than black SEO. As a result, more time is needed to see the desired results.
Of course, white hat SEO has a much more lasting effect, and you get a consistent ranking for your keywords.
White SEO involves good content writing and the use of tactics to make your site look safe and good for Google.
What is Black Hat SEO?
Black hat SEO is the complete opposite of white hat SEO. Strategies that meet the following criteria are classified in the category of black hat SEO.
1) Black SEO violates search engine guidelines.
Black Hat tactics violate Google's instructions and even directly use instructions that Google has banned from using them.
2) Black SEO manipulates Google algorithms.
While white hat SEO is looking for ways to improve the user experience, black hat SEO is manipulating Google's algorithm to improve rankings.
In other words, if he used a tactic to show Google a site that is more valuable than it is, he used black SEO.
3) Black SEO is looking for ways to get results very quickly.
Many black hat SEO strategies focus on exploiting vulnerabilities in Google's algorithm that can lead to rankings improvements without much work.
The result of these tactics is almost always short-lived. Of course, Google is constantly improving its algorithms to get the best results for users. As a result, it prevents good rankings for sites that do not perform well.
In fact, sites that use black SEO are always at risk of updating their algorithms and losing their ranking.
What is Gray Hat SEO?
This term is used to describe the strategies that are between white SEO and black SEO. Gray SEO In addition to using white SEO, it also uses black SEO tricks.
Gray SEO, although it may be less risky than black SEO, is still at risk from Google's algorithms.
What is the difference between black SEO and white SEO and gray SEO?
The biggest difference between black and white SEO is that white hat SEO follows Google's guidelines and improves the user experience, while black hat SEO violates those guidelines and usually creates complete negligence for human users. Becomes.
Gray SEO, which in addition to using the principles of white SEO, also uses some black SEO tricks.
Some White Hat SEO Tricks
The Google Webmaster Guidelines outline some basic principles you should follow when optimizing a site:
- 1) Design and create pages primarily for users, not for search engines.
- 2) Do not deceive your users.
- 3) Avoid tricks to improve search engine rankings and improve the user experience.
- 4) Think about what makes your website unique, valuable or attractive. Distinguish your site from existing sites in the relevant field.
- 5) Use tags and meta tags correctly.
- 6) Use natural backlinks and ...
So as long as your goal is to improve the user experience, you are following Google's algorithms.
Tactics such as writing high quality and useful content, increasing page speed, improving the user experience and doing interactive design (making the site look beautiful both on the desktop and on mobile) are all white SEO. These are the types of changes that will have a lasting and positive impact on your rankings.
Some Black Hat SEO Tricks
The following methods, which are all types of black SEO, can lead to consequences:
- 1) Insert copied content
- 2) Buy backlinks
- 3) Create pages with little or no main content
- 4) Create hidden text or links
- 5) Create spam comments
- 6) Loading pages with irrelevant keywords
- 7) Creating pages with malicious behavior such as phishing or installing viruses, trojans or other malware
- 8) Create Spin Content
- 9) Excessive use of keywords and ...
Some gray SEO tricks
- 1) Purchase of expired domains (domain grabbing)
- 2) Build multi-layered links
- 3) Make constant changes to the site
- 4) Create local SEO and refer to Google Maps
- 5) Create Spin Content (Put content from other sites by making changes to your site.)
- 6) Create a Wikipedia page
- 7) Advertise your site on other pages
- 8) Promote content and site links on social networks
- And whatever is a combination of black and white SEO.
The dangers of using black or gray SEO tactics
Using tactics that try to manipulate Google's algorithm has two possible consequences. Due to the algorithm update, your site can be removed in the rankings or penalized by Google. In this case, every effort you make will be fruitless and you have to go through all the steps from the beginning.
1) Title tag or tag
The title tag on each page tells search engines what your page is about. The page title must have a maximum of 70 characters.
2) Meta description
A meta description is a summary of the information about each page that is displayed to search engines. Site users also use it to better understand the page and find what they need. The meta description should include the main keyword to help increase the site's ranking.
3) Subheadings and subheadings
In-site titles not only make it easier for the user to use your content, but can also help improve your SEO. You can use H1, H2 and H3 tags to give search engines a better understanding of your content.
4) Internal links
Creating internal links and linking to other content on your site will help search engines learn more about your site. For example, if you are writing a post about the value of a particular product or service, you can link to the product or service page on your blog page.
5) Name of images and its tags (alt image)
If you use images on your site or blog content, you should also include the page keyword in the image name and tag. This helps search engines display your images more easily when searching for an image for a keyword.
Of course, when placing keywords and SEO your pages, you should avoid over-optimization. If you use too many keywords in your content, Google and other search engines will penalize your page.
While site content plays an important role in search engine rankings, it is also important to consider the structure of the site. Part of the optimization process is to ensure the definition of SEO in all parts of the site pages.
In addition to creating internal links between your site pages, creating and submitting a sitemap to search engines can also help improve your site's SEO.
Mobile and tablet compatibility not only affects the user experience, but can also affect the site's SEO.
3.External SEO optimization
External SEO factors, even though you do not have direct control over them, are very influential in the site ranking.
Here are some external SEO factors that can help you improve your site ranking.
1) Building trust
Building trust has become an important factor in Google rankings. Google must determine if you have a legitimate site that users can trust. One of the best ways to build trust is to create quality backlinks from qualified sites.
2) External links or backlinks
One of the most popular external SEO methods is the use of backlinks. Of course, you have to be careful because backlinks from spam sites will cause the site to lose rank and exit from Google. Instead, allow quality sites to provide backlinks to your site.
3) Social networks
It is very important to work on social networks and post quality posts. Increasing the number of likes, comments and subscriptions of your posts will make you more known and popular. When you put content from your site on social networks and put the site link in them, it will increase both the site's ranking in Google and the ranking in the social networks themselves.