What factors affect the SEO ranking of the site?
Google, known as the search engine giant, has algorithms that use it to rank and rank sites. Being in the top 10 Google searches (SERP) is very important for site owners. Factors that cause it to be ranked high include internal and external factors of the site.
Internal SEO and external SEO refer to the work that is done inside the site and the work that is done outside the site, respectively.
What are the factors that affect internal and external SEO?
1.Content writing and keywords
Content writing is both effective in attracting search engines and helps the company communicate with users. Types of text, image and video content are very influential on SEO.
The higher the quality content on your site, the more likely it is that search engines will rank your pages higher on the results page.
Likewise, the more engaging and user-friendly content you have on your site, the more time users will spend on the site and the more prosperous your work will be.
Here are some types of content that you can use to improve your content presentation and thus increase search engine rankings.
- 1) Blog posts and articles
- 2) Media content and social networks
- 3) E-books
- 4) Tips and tutorials
- 5) Recorded videos and audio
- 6) Infographics or other visual content
Another important point to consider when creating content for your site is keywords. Keywords are related words or phrases that a user may type and search for when searching on Google.
When you create content related to these keywords, you increase your chances of getting the site ranked around searching for that keyword.
Creating new content and updating past content is another factor that increases a site's ranking. This is how you let Google know that you care about your site and that you have dynamic activity.
2.Internal SEO optimization
Internal SEO is about the elements that are inside your website and you have complete control over them. This means that you can try to improve these factors over time by following the best SEO practices.
Here are some internal SEO factors that can help you improve your site ranking.
1) Title tag or tag
The title tag on each page tells search engines what your page is about. The page title must have a maximum of 70 characters.
2) Meta description
A meta description is a summary of the information about each page that is displayed to search engines. Site users also use it to better understand the page and find what they need. The meta description should include the main keyword to help increase the site's ranking.
3) Subheadings and subheadings
In-site titles not only make it easier for the user to use your content, but can also help improve your SEO. You can use H1, H2 and H3 tags to give search engines a better understanding of your content.
4) Internal links
Creating internal links and linking to other content on your site will help search engines learn more about your site. For example, if you are writing a post about the value of a particular product or service, you can link to the product or service page on your blog page.
5) Name of images and its tags (alt image)
If you use images on your site or blog content, you should also include the page keyword in the image name and tag. This helps search engines display your images more easily when searching for an image for a keyword.
Of course, when placing keywords and SEO your pages, you should avoid over-optimization. If you use too many keywords in your content, Google and other search engines will penalize your page.
While site content plays an important role in search engine rankings, it is also important to consider the structure of the site. Part of the optimization process is to ensure the definition of SEO in all parts of the site pages.
In addition to creating internal links between your site pages, creating and submitting a sitemap to search engines can also help improve your site's SEO.
Mobile and tablet compatibility not only affects the user experience, but can also affect the site's SEO.
3.External SEO optimization
External SEO factors, even though you do not have direct control over them, are very influential in the site ranking.
Here are some external SEO factors that can help you improve your site ranking.
1) Building trust
Building trust has become an important factor in Google rankings. Google must determine if you have a legitimate site that users can trust. One of the best ways to build trust is to create quality backlinks from qualified sites.
2) External links or backlinks
One of the most popular external SEO methods is the use of backlinks. Of course, you have to be careful because backlinks from spam sites will cause the site to lose rank and exit from Google. Instead, allow quality sites to provide backlinks to your site.
3) Social networks
It is very important to work on social networks and post quality posts. Increasing the number of likes, comments and subscriptions of your posts will make you more known and popular. When you put content from your site on social networks and put the site link in them, it will increase both the site's ranking in Google and the ranking in the social networks themselves.